Tuesday, April 24, 2007

Travolution Summit--Can the mainstream market serve the new market?

Ian McCaig, chief executive of Lastminute.com, rounded off the Travolution Summit by highlighting the importance of social media to the future success and failure of online travel companies.

"I guarantee you that if you go to university campuses today the relevance of YouTube, Wayn.com, Facebook, etc. is not diminishing.

You need to think about how you can monetise this group and identify what their disposable income is and how you can get a piece of that," said McCaig.

But, he warned, "You must be a credible player. "The instant you stop being credible, you're dead. It's over."

What about serving the traditional market? What of those Baby Boomers with bucket loads of disposable cash and leisure time who don't book online?

Can travel providers service both traditional and new travel generations, or will they need to make a choice?

This is the challenge of the mass-market player.

"The key is choice. You need to think about where you will be positioned in the marketplace and where you believe you can win," said McCaig.

"Those with the deepest understanding of customers and, equally important, a focus on the areas of the market they serve, will form the successful vanguard of the online travel industry."

Tricia Holly Davis, chief writer, Travolution

1 comment:

Anonymous said...

With the increase of affiliate marketing programs, many affiliate software are being developed these days.

The affiliate software that tracks your affiliate business is known as affiliate tracking software. Some manufacturers give you free benefits on buying the software from them.

Tracking software keeps a track of leads, clicks, sales and all the other activities visitors undertake in your website.

The use of this software increases the flow of traffic to your sites. It also helps in increasing sales. You save a lot of time that you can use in other constructive activity for your site.

With the use of this software you will pay only for what your affiliates sell and thus save a lot of your money.

The software must provide you with direct linking capability. This enables you to establish a direct link with all of your affiliates. The software must be able to support multiple sites.

You will require this capability to support all the sites you are working with.

The software does not come freely. You will have to pay some amount to enjoy the benefit of these software. They can be obtained either by paying a monthly rental or an amount of money annually.

The affiliate tracking software tells you where your business is heading. The software provides a high level of system automation that enables you to focus on your creative marketing and other efforts.

The basic purpose of this software is to give you peace of mind. The emphasis should be on simplicity without any hassles. You must be able to sit back and enjoy the benefits of your affiliate business.

If you do not have the right affiliate tracking software then you will not be able to benefit from affiliate marketing benefits.

Work at Home The Most Reliable Work at Home Business On The Web!