The April edition of Travolution is now available.
To build on some of the excellent articles in the issue, we've decided to launch our own community project.
This is not a clean-up-the-school-playing-fields type initiative [there are so few left to tidy up!], but something we hope to develop to become an excellent resource for one of the most hotly debated topics to emerge in recent years - The Long Tail. And, more specifically, The Long Tail of Travel.
Our cover story for the April edition tackles the basics: what is it?; views from a marketing agency and a product owner; how long can the tail get?
We are keen to expand project this to include:
- Data that supports/criticises the theory
- Opinions of others in the industry
- Academic ideas
- Economic analysis
See more at the Long Tail of Travel page on the Travolution website.
Anyone with ideas, articles, links to other work, can email us or leave comments here on the blog.
Remember: we want you all to get involved.
Kevin May, editor, Travolution
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