Just when you thought it was safe to check into a budget hotel, Travelodge has gone and introduced a cuddling pillow for lonely guests, aptly called the “Cuddillow”.
The Cuddillow concept follows on research of 2,000 solitary travellers, which found that 57% felt lonely sleeping without their partner when away from home. Sixteen per cent found it difficult to fall asleep and 9% felt scared sleeping on their own (ok, well, they’ve got other issues not likely to be solved by a cuddly pillow).
The survey also revealed 8% of lonely female travellers spray their pillow or night clothes with their partner’s aftershave when staying away from home, compared to 3% of men. However, 20% per cent of men admitted to cuddling a teddy bear in bed in contrast to just 15% per cent of women when their partner is not with them.
Ok, now that really is too much information.
Other interesting findings, albeit not surprising: Angelina Jolie , Kelly Brook and Jennifer Anniston top men’s choice of celebrity cuddle partners, while the ladies wanted to get up close and personal to Johnny Depp, George Clooney and Robbie Williams (Robbie Williams?????).
The “Cuddillow” will be trialled in hotels in Newcastle, Durham, Manchester, Leeds and Birmingham and will be free of charge for guests to hire.
Tricia Holly Davis, chief writer, Travolution