Dynamic packaging for dummies

Travolution receives a lot of - how shall we say this politely - not particularly useful press releases.

Today, however, we were delighted to find out about a handy new product from technology specialist GoQuo Ltd .

The company has published an easy-to-use guide for travel businesses which want to upgrade their web sites with a dynamic packaging feature.

The best part: It's free. Yep, that's right. Free.

Entitled ‘The Beginner’s Guide To Getting More From Your Web Site With Dynamic Packaging’, the handbook advises readers on how to assess whether dynamic packaging can help their online business and offers tips on customising the solution to meet their specific business needs.

Admittedly, the title wouldn't suffer from a bit of brevity, but hey.

The handy little book also covers the importance of content and inventory partners; integration options; project time frame, budget and contract terms; and implementation and testing, and includes questions to ask and expect from potential technology suppliers.

The only drawback we can see is that you cannot actually download the guide online. Rather, you must fill out a form on the GoQuo website to request a copy.

A minor detail perhaps.

We still think it's a neat idea and now there's no excuse for not jumping on the DP bandwagon.

Tricia Holly Davis, chief writer, Travolution