Travel loves affiliate marketing

So says a new report from E-Consultancy, which reveals the eight biggest sectors for affiliates, topped by the travel and flights sector.

• Travel/flights (30%)
• Entertainment/music (27%)
• Electrical goods (24%), computer/laptops etc (24%)
• Gifts/gadgets (22%), books (22%)
• Fashion/clothes (21%)
• Financial services (19%) and mobile phones (19%)

Some interesting titbits of information about affiliates across the internet:

• Only 15% of affiliates are signed up with just one network...
• ...but two-thirds are signed up with three networks or more
• Half of all affiliates promote to ten advertisers or less
• "Google is damaging the affiliate marketing industry", 34% agree, 26% disagree
• Over half say "spyware is a major problem", with only 13% disagreeing

Get the full report here

Kevin May, editor, Travolution