The transatlantic business-only carrier SilverJet probably didn’t have the over-55s in mind when it launched recently, but its name certainly has a handy ring to it, if Amadeus is to be believed.
The travel technology provider got a selection of journalists together over lunch today to unveil its Future Travel Tribes report.
The study, co-authored with the Henley Centre research group, has earmarked four key consumer groups that will have a massive impact on the airline industry in the next decade or so:
- Active Seniors (older global population will travel)
- Global Clans (migrant communities expected to reach 250 million by 2020)
- Cosmopolitan Commuters (work in London, live in Berlin, for example)
- Global Executives (frequent travelling businesspeople, especially from the BRICs)
The mind boggles:
Grey Air? ExPat Airways?
Of course the business community is already being served by a handful of exec-only (priced?) carriers, but airlines dedicated to particular markets does sounds rather intriguing.
In the meantime there is a rather hefty report to wade through, so more to come, we suspect…
Kevin May, editor, Travolution