Tuesday, January 30, 2007

Web via mobile phone use on the up

The Mobile Data Association says today the number of internet sessions on UK mobile phones has reached almost 16 million.

This figure for December 2006 is apparently an increase of one million on the previous month.

Undoubtedly this is good news for travel companies looking to reach consumers via mobile handsets, especially those that have hardly been able to contain themselves since the Apple nailed its colours to the mast in early-January.

Mobile analyst Thomas Husson, from Jupiter Research, appeared to poo-poo the increase on the BBC website by suggesting it might be seasonal factors such as gift buying. Not sure about that theory...

Kevin May, editor, Travolution

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