Tuesday, August 15, 2006

1,000 and counting

In July we revealed how travel agent information provider Gazetteers Plus was introducing “user-generated content” to its trade website.

[Original post]

It appears the enthusiasm by agents for penning a review of a destination or resort has been rather good, with over 1,000 submitted in just three weeks.

Of course we have to declare an interest here – Gazetteers Plus is part of Travolution parent company Reed Business Information – but the initiative shows that Web 2.0 tools such as user-generated content are equally popular within the trade as well as with consumers.

What is interesting here is that Gazetteers Plus is not used exclusively by one particular travel provider – around 60% of all UK travel agents use the service – and therefore agents are happily sharing knowledge between rival agencies.

You can almost feel the love spreading through the trade…

Kevin May, editor, Travolution

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