I recently bought a laptop online and I was thrilled! The process was quick, simple and all round fantastic experience. By the time I came to put my credit card details in, I was convinced that this was the laptop for me -the spec was right, other users thought it was great, I was confident I was getting great value, and I was sure that the support would be brilliant. A few weeks later and I’m still boasting to people and urging them online.
Funny thing is when every I have booked holiday products my reaction has been the opposite. By the time I come to pay, I’m exhausted. I have trawled the depth and breath of Google and Yahoo convinced there is a better option out there and concerned the one I have chosen is not going to deliver what I want.
So what would make me go “WOW”? I’m not sure exactly, but I do know that once I’m ready to book I want to feel convinced. I want to know that this is the right holiday for me; I want to be sure that the value is superb, the accommodation will live up to expectations and that any problems will be quickly resolved. I want to be able to put my head on the block and say to my friends and colleges this site is fantastic, you well get what you are looking.
I want the booking to be part of the holiday experience; I want to be inspired and excited by the potential. I want to feel that this holiday is going to be the best of my life. I want to know what I can, can’t, should and must do.
Can it be done? Of course it can – if a site can get can me so attached and so excited when buying a laptop, surely a site can thrill me when booking 10 days at the beach.