Thomson's magic 500

That's actually 500% more money channelled into online advertising (display) in 2007 than in the previous 12 months.

The figures from Nielsen Media Research [here on Brand Republic - registration required] reveal Thomson spent £4.6 million in 2007, a figure which accounts for 26% of its overall adspend and puts it in 17th position overall in the UK.

[Obviously PPC keyword spend is not included in any of these figures]

Other travel firms featuring in the top 100 UK spenders include:

• 32: British Airways - £2.7 million - up 47% (9% of total)
• 40: Expedia - £2.1 million - up 53% (14% of total)
• 52: Travelzoo - £1.6 million - up 662% (100% of total)
• 54: Lastminute.com - £1.6 million - up 124% (26% of total)
• 73: P&O Ferries - £1.2 million - up 88% (34% of total)
• 76: MyTravel - £1.2 million - up 279% (30% of total)
• 87: EasyGroup - £1.1 million - up 2000% (98% of total) Yes, up 2000%
• 88: Eurotunnel - £1 million - up 26% (52% of total)
• 95: Hotels.com - £992K - down 20% (26% of total)

The overall highest spenders in the UK are Personal Loan Express (£28.5 million), Ebay (£19.8 million) and BSkyB (£15.8 million).

Kevin May, editor, Travolution

Technorati tags: marketing adpsend