Last word on the PR debate

...but probably not.

Following our recent foray into PR Week territory, such as Neil MacLean's guest post last week and Friday's classic example of badly thought out pitches, here is an interesting survey conducted by digital marketing agency BigMouthMedia into the enthusiasm - or lack of - by PR agencies for digital and social media services.

The main finding in the survey is that 79% of UK PR agencies have "yet to develop a set of online and social media services".

Some might argue that if agencies are not set up internally to deal with new media, there is a high likelihood that they will not be able or willing to do the same for their clients.

Kevin May, editor, Travolution