Thursday, August 28, 2008

Best Western and The Sunday Herald - train wreck waiting to happen

A press release from Best Western yesterday about a new online assistance tool did nothing to take the industry's attention away from an almighty row between it and the Sunday Herald, one of Scotland's national newspapers.

This tale has got legal action written all over it, so we'll just point to the relevant publicly available information - which may well get pulled at some stage.

* The Sunday Herald publishes a story about the "World's Biggest Cyber Heist" involving Best Western and the theft of eight million customer identities.

* Best Western slams the story with a strongly worded statement.

* Story on ITWire attempts to support the original article.

* Best Western places large message on its homepage, once again, disputing the story.

Kevin May, editor, Travolution

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