Thursday, July 10, 2008

How headlines work - T5 still losing lots of bags

One could surmise from these two examples of creative headline writing (which stand out a mile in RSS feeds) that the Telegraph has a bigger axe to grind than the Guardian over the T5 situation.

From the Guardian's travel section today...


And the Telegraph...


The actual figure is 932.

Kevin May, editor, Travolution

5 comments:

Mark T said...

Why don't they just say 932 then...?

Travolution Blogger said...

Mark T: because that's not how headlines work? :-)

Darren Cronian said...

I'm still learning where headlines are concerned but at a time where I have over 300 RSS feeds in my reader, it's those attractive headlines that I tend to read.

Anonymous said...
This comment has been removed by a blog administrator.
Travolution Blogger said...

Anonymous: spam, irrelvant to the conversation.