Wednesday, May 14, 2008

Will enthusiasm for travel apps be the same on MySpace?

For very obvious reasons TripAdvisor is to push its three enormously successful Facebook applications onto rival social network MySpace. We got the story this morning.

The trio of apps - Cities I’ve Visited, Local Picks and the frighteningly addictive Traveler IQ Challenge - have attracted six million downloads over the last year, which is impressive.

But we are pondering a few things:

  • Is the drive for apps slowing down?
  • Many people are members of both social networks, so would it be unlikely (odd, even) if the same user dowloaded the app again for MySpace?
  • What is the longevity of a travel app?
Kevin May, editor, Travolution

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