Monday, May 12, 2008

What ThomasCook.com can do better

According to E-Consultancy.com.

Full analysis on the main site, but summarised:

  • Avoid returning no results for holiday searches
  • Provide some user reviews and feedback
  • Load my search results faster
  • Don't surprise me with hidden charges
  • Allow users to save their previous searches
  • Provide a contact number during the booking process
  • Don't display unavailable flights
  • Provide more useful information on airports/destinations
  • Improve the calendar
  • More flexible search options
Interesting piece. We've got in touch with TC to see what they think of the article.

Kevin May, editor, Travolution

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