Tuesday, May 20, 2008

Astonishing Facebook member stats for the UK

Blake Chandlee, UK director for Facebook, used the Eye For Travel conference today to reveal some new figures about UK members.

The social networking giant has an incredible 10.5 million members in the UK.

Let that sink in for a moment...

Of those 10.5 million, 100,000 have 'travel' in their profile.

There are now six billion photographs on the site. They are "consumed", according to Chandlee, a terrifying 60 billion times a week.

And, perhaps, the most remarkable stat included in Chandlee's presentation was this: in the last 30 days, 28 million 'events' were created in the UK.

It goes without saying that being able to engage with those members is not only vital for travel companies, but a pretty dark art.

Kevin May, editor, Travolution

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1 comment:

Joe Buhler said...

Dark art indeed. The numbers are certainly quite staggering. The challenge is how to effectively engage this audience. One of their key characteristics is the resistance to traditional marketing messages that so many companies in any industry are still trying to use.

It will require creativity to develop new methods of communication by being part of the conversation that can no longer be controlled and managed. Actively listening, observing and engaging will be some of the key elements using new tools of social media measurement and analysis.