Thursday, April 24, 2008

UK tipping point in two years

PhoCusWright predicts Canada and UK will be the next two countries to reach that 50% tipping point in terms of online travel purchasing.

The UK will get there in two years with a current penetration of between 35% and 40% followed by Germany and France.

1 comment:

Anonymous said...

bla bla bla offline to online - the famous archaic measurement by phoCusWright....
"Online influenced" is what should be measured in a world where mobile and voice and text are bot distributed over IP.