How does a swanky airline tell its customers it's going out of business [EOS style]

The relationship we have is very special. You have shown a true appreciation for the commitment and service that defines Eos Class and it has always been our pleasure to deliver Eos Class service to you. The sense of camaraderie and level of engagement we've developed together transcends the traditional airline space.

The customer service puffery on the EOS homepage is followed by something far more difficult to convey:

It goes on to say how the business class-only airline between New York JFK and London Stansted has filed for bankruptcy in the US and will fly its last scheduled service tonight (Sunday 27).

Who would be an airline right now?

Kevin May, editor, Travolution

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