PING! Email arrives announcing the acquisition of holiday camp firm Pontins by a former boss and friends under the guise of new company, Ocean Parcs.
The first line of the release:
Pontin’s, one of the most popular destinations for holidays in Britain, has been acquired for an undisclosed sum, by a company headed by Graham Parr a former CEO of Pontin’s.The PR company, however, managed to write the following in the email subject line:
Former Matalan FD Buys Pontins for 46 million.Not as undisclosed as Ocean Parcs would've liked, then.
UPDATE: Parr is clearly a fan of Pontins, but perhaps not as much as on previous occasions. He was part of a consortium of people which bought the company (the first time) in 1987 for, er, £57.5 million.
Kevin May, editor, Travolution
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