Thomson's magic 500
That's actually 500% more money channelled into online advertising (display) in 2007 than in the previous 12 months.
The figures from Nielsen Media Research [here on Brand Republic - registration required] reveal Thomson spent £4.6 million in 2007, a figure which accounts for 26% of its overall adspend and puts it in 17th position overall in the UK.
[Obviously PPC keyword spend is not included in any of these figures]
Other travel firms featuring in the top 100 UK spenders include:
- 32: British Airways - £2.7 million - up 47% (9% of total)
- 40: Expedia - £2.1 million - up 53% (14% of total)
- 52: Travelzoo - £1.6 million - up 662% (100% of total)
- 54: Lastminute.com - £1.6 million - up 124% (26% of total)
- 73: P&O Ferries - £1.2 million - up 88% (34% of total)
- 76: MyTravel - £1.2 million - up 279% (30% of total)
- 87: EasyGroup - £1.1 million - up 2000% (98% of total) Yes, up 2000%
- 88: Eurotunnel - £1 million - up 26% (52% of total)
- 95: Hotels.com - £992K - down 20% (26% of total)
Kevin May, editor, Travolution
Technorati tags: marketing adpsend
5 comments:
Trust me when i say those figures quoted are way off the mark! From memory arent they calculated based on average cpm's... The nielsen/lemonad numbers are useless for this very reason.
Anonymous: What do you think a more accurate reflection of the media spend would be?
much less than half the amount i would say.. Kind of devalues the measurement somewhat unless i am missing something.
It's all relative at the end of the day so ignore the amount and look at the positions and relative differences
hear what you say but it wont be relative if one advertiser spends 90% of budget on networks @ av £4cpm v another who only spends 10% of budget with networks. There are a couple of advertisers on here who i know are not in the right order so how many others - kind of devalues for me.
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