PhoCusWright@ITB 08 - Tab sick
Audience question:
Will the current - and very traditional - menu options on homepages disappear over time?
Alan Josephs from Ebookers says: "I'm sick of the tabs!"
Well said, Sir.
This leads nicely to a brief discussion about the search process on an OTA.
It's static, formulaic - old hat, in fact.
Philip Wolf then introduces the intriguing Starwood search initiative: Four Points.
Worth a look.
The future of online travel search? A move in the right direction...
Kevin May, editor, Travolution
1 comment:
It's hardly innovative to create a site without tab navigation when that site has only one type of product. Tab navigation exists as a visual metaphor for locating a section of information, and is useful when many distinct sections exist.
I'd like to see some alternative, intuitive ways to buy more complex travel products, but imitating a basic google search isn't particularly interesting.
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