So Gerry Samuels from Mobile Travel Technologies is on the main stage.
This is what happened in 2007:
- Launch of the iPhone
- Google Android
- Mobile Web Advertising
- Nokia bought Navtech
- Costs of access
- Multiple standards
- Limited payment systems
Indeed, mobiles are not being used for search and bookings - rather, they are better for what Samuels calls "services", especially in-resort.
The other area is in promotions. Some work for the Malmaison hotel chain, where a print display ad had a SMS number for readers to send to download Malmaison availability and information, saw an impressive 10% conversion rate once people got to their computers.
But there is a change. People are beginning to make last-minute bookings via a mobile phone, facilitated in part by the rise of Google Mobile, which is the most popular website - inevitably - on the mobile internet.
So are you ready for Google Mobile to find you?
You can find out right now:
Go to Ready.mobi to see how well - or not - you rank on Google Mobile.
Kevin May, editor, Travolution