Wednesday, March 26, 2008

Ouch! Airline Network ignores ad watchdog. Gets slammed.

Airline Network has received a firm wrap across the knuckles by the Advertising Standards Authority this morning after it ignored a request for information about an apparent mis-leading ad.

Lastminute.com made the complaint to the ASA after an email blast from Airline Network to promote long-haul fares.

The ASA asked Airline Network to explain. The Airline Network didn't respond. The ASA didn't like that one little bit.

The full - subsequently upheld - citation.

This last line in the citation should be of particular concern to Airline Network.

We asked CAP to inform its media members of the problem with Airline Network.
Kevin May, editor, Travolution

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