Friday, March 21, 2008

BA targets John Lewis - kind of...

According to the Times today, British Airways is to start an online home shopping service where it will sell Duty Free perfumes, gadgets and other apparel to UK addresses.

In fact, the High Life Shop will sell the full Duty Free range, apart from cigarettes and alcohol.

Interesting move for BA. And not really surprising given that msot airlines are trying to boost interest in their ancilliary services.

But once again. Blurred lines between retail, supply, media and digital.

Kevin May, editor, Travolution

1 comment:

Claude said...

Luftansa is already doing a good job for this kind of additional revenu

http://www.worldshop.eu

I take a plane with tem for ITB, and they made advertising for this in their corporate magazine

disclaimer : I don't have stock in Luftansa ;-)

Best regards from France

Claude