Never let it be said that the Lastminute.com PR machine is bereft of ideas when it comes to producing press releases.
But we are "delighted" - as many a travel press release quote begins these days - to learn that the pink'un was so impressed with our recent post about Newcastle United's Kevin Keegan and his love of dynamic packaging on Lastminute.com that it has spun its own version.
Lastminute.com has seen a massive 23% increase in holiday sales from Newcastle addresses in 2008, compared to the same period in 2007.Etc, etc, etc.
Over the same period bookings from Newcastle Airport have also increased by an impressive 16%.
No official word on an approach by Lastminute.com to Newcastle about replacing Northern
Kevin May, editor, Travolution
Technorati tags: northern rock lastminute kevin keegan football