++Big Story Alert - TripAdvisor and Expedia work together++

UK media giant Sky has persuaded Expedia and TripAdvisor to put into practice what many have seen as one of the most valuable ways to utilise two market leading brands.

Combine the two to provide a very good white label deal for a third party.

Sky's travel channel will have flights, hotels, car hire and city breaks search and booking functionality provided by Expedia and user reviews from TripAdvisor.

Makes sense really...

Full story.

Kevin May, editor, Travolution