Online travel agencies are the new toilet cleaners
Interesting conversations yesterday with the boss of a new-ish online travel outfit and, later, with a senior figure in the digital marketing community.
Big question marks over the role of online travel agencies.
But this remark is in an interesting, if rather bizarre, one:
OTAs pretty much created this industry - but they are no longer growing. Suppliers are now driving the innovation and user experience. Before, everyone else was standing around cleaning the toilets, but it has corrected itself because of the power of the internet.I suspect Messrs McCaig, Halpin, Martos, Josephs and Furner will disagree.
Kevin May, editor, Travolution
Technorati tags: lastminute expedia opodo ebookers travelrepublic online travel agency
2 comments:
Travel is a giant market and most OTAs are still generating good growth. There is a role to play for agents, operators, holiday component specialists and price comparison websites. The market changes so fast that no single player can afford to become complacent, but I would expect the OTAs to be around for some time yet!
Best at Travel
is a great source for cheap flights and discount hotels. Rita Sharma also offers tailor made bespoke holidays. I prefer to use an efficient company like Travel Republic
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