Interesting conversations yesterday with the boss of a new-ish online travel outfit and, later, with a senior figure in the digital marketing community.
Big question marks over the role of online travel agencies.
But this remark is in an interesting, if rather bizarre, one:
OTAs pretty much created this industry - but they are no longer growing. Suppliers are now driving the innovation and user experience. Before, everyone else was standing around cleaning the toilets, but it has corrected itself because of the power of the internet.I suspect Messrs McCaig, Halpin, Martos, Josephs and Furner will disagree.
Kevin May, editor, Travolution
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