Wednesday, November 21, 2007

It's only an email but the ad watchdog is still watching

FlyBe has learnt the hard way - via an admonishment from the Advertising Standards Authority today - that email promotions suffer the same amount of scrutiny as flashy billboard, press and TV ads.

The airline tried to persuade recipients of its email that it is the "best and cheapest way to get around" because:

"Train fares set to soar by 30%"
"Between 1995 and 2007 [rail] fares rose by 17.9%"

The ASA didn't agree at all.

Read the complaint and adjudication.

Kevin May, editor, Travolution

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