Warning: Always read the headline carefully

...because every now and again the reader can almost choke on their dinner.

"Brits 'addicted' to cheap flights", screamed a headline on the BBC website this evening.

For a brief moment I thought Soskin and co's PR company Rooster had been working overtime and come up with a highly dubious survey which revealed how compelling the price comparison site had become with UK consumers.

Thankfully not.

It's actually a rather interesting article relating to a study from Exeter University into climate change and how "cheap flights" have become a lifestyle choice which many consumers are reluctant to give up.

Right. Back to eating my dinner...

Kevin May, editor, Travolution

Technorati tags: cheapflights cheap flights exeter climate change airport