Good article on the excellent E-Consultancy website about the dreaded booking process - and how ecommerce sites can (try to) reduce the number of drop-outs.
A full report - Online Retail Checkout - can be bought here.
- Make the process clear and appear simple
- Enclose the checkout process
- Make the process navigable without loss of information
- Reinforce trust in the checkout process
Kevin May, editor, Travolution
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