Thursday, August 16, 2007

Tips on improving the checkout process

Good article on the excellent E-Consultancy website about the dreaded booking process - and how ecommerce sites can (try to) reduce the number of drop-outs.

A full report - Online Retail Checkout - can be bought here.

In short:

  • Make the process clear and appear simple
  • Enclose the checkout process
  • Make the process navigable without loss of information
  • Reinforce trust in the checkout process
Food for thought for the travel industry.

Kevin May, editor, Travolution

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