Tuesday, August 21, 2007


Sutori is a rather curious new website, launched earlier this week in the UK, following a year or so in Beta in the US.

It has the potential to take off - but also flounder pretty quickly.

At the most basic level it is a common-all consumer review site which allows users to post their thoughts about brands or products - but it also has some nice Web 2.0-themed features.

Users can tag how they are feeling, such as "livind with rage", "annoyed", "delighted", etc.

Other users can then rate each post (agree or disagree), add their own comments, and companies criticised or praised can respond.

Tag clouds are also included on the homepage. Here is the tag for Travel.

And a nice touch is the Goodwill Meter, showing the level of "agreements" or "disagreements" currently running on the site.

Kevin May, editor, Travolution

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Stephen A. Joyce said...

Sutori has actually been around for a while. I can find postings dating back to about September 2006. The most interesting one I found is this one about Blast Radius, the company that built the site. Although the premise seems good, I can't imagine what it cost to build the thing if they used BR. Not to mention there is not a whole lot of content on the site after almost a year.

Travolution Blogger said...

Stephen: clarification for you - the UK version went live this week.