Thursday, August 09, 2007

Busy - Generations - Summer's over

Apologies for somewhat lacklustre activity on the Travolution Blog in recent weeks.

Our chief writer Tricia Holly Davis and and I have been taking some leave (phew...) and also our time has been spent on some rather exciting developments Chez Travo.

The September edition of our magazine [digitial editions of previous issues are available to download] will see the publication of months of hard work here at Travolution Towers.

We hinted at the Travolution Generations project in our Friday e-news bulletin a few weeks backs [sign-up] but we can now reveal more.

The entire edition will be examining the behaviour of different generations of consumers (16-24, 25-34, 35-54, 55+) with travel brands on the web.

Central to the Generations project is a three-part piece of research, backed by AOL UK.

  • Quantative survey of 2,000 consumers
  • Focus groups
  • Eye-tracking study
We have been holding the focus group this week in London and the eyetracking has been carried out by the fabulous Foviance usability company.

The discussions in the focus groups were fascinating. The eyetracking was a truly remarkable process to observe. Travel and online companies will do well to read the results when the magazine appears on 19 September. [Free subscriptions]

Anyway, the Summer is now officially over - back to reality...

Kevin May, editor, Travolution

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