Apologies for somewhat lacklustre activity on the Travolution Blog in recent weeks.
Our chief writer Tricia Holly Davis and and I have been taking some leave (phew...) and also our time has been spent on some rather exciting developments Chez Travo.
The September edition of our magazine [digitial editions of previous issues are available to download] will see the publication of months of hard work here at Travolution Towers.
We hinted at the Travolution Generations project in our Friday e-news bulletin a few weeks backs [sign-up] but we can now reveal more.
The entire edition will be examining the behaviour of different generations of consumers (16-24, 25-34, 35-54, 55+) with travel brands on the web.
Central to the Generations project is a three-part piece of research, backed by AOL UK.
- Quantative survey of 2,000 consumers
- Focus groups
- Eye-tracking study
The discussions in the focus groups were fascinating. The eyetracking was a truly remarkable process to observe. Travel and online companies will do well to read the results when the magazine appears on 19 September. [Free subscriptions]
Anyway, the Summer is now officially over - back to reality...
Kevin May, editor, Travolution