Tuesday, July 31, 2007

Yahoo! Trip Planner - you decide

Yahoo! is understandably making a fair bit of noise about the launch of its Trip Planner tool for its UK & Ireland and France sites.

What we didn't mention in the story about the launch was that it was meant to launch in the UK at the end of last year.

Anyway... We digress.

It's a significant step for Yahoo! in Europe. Although Trip Planner has been around since late-2005 (seven months in Beta) in the US, Facebook and WAYN penetration amongst travellers is far higher here in the UK.

It will be a major coup for Yahoo! if it can persuade users of both the above to effectively abandon their travel networks in favour of something that is only now just getting off the ground.

We're going to have a bit of a play with it. Anyone have any thoughts on Trip Planner?

Kevin May, editor, Travolution

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1 comment:

Sean Dodson said...

How are Yahoo going to do that? How are they going to get critical mass? They'd be far better just building an application for Facebook users, but even here its going to be behind the game. Several applications, including one in-house, are already there.