Monday, July 02, 2007

Tony Blair on holiday - Opodo sends daftest press release of 2007

PING! Email arrives with a fantastically opportunistic publicity effort from Opodo.

Following the "transition of power" from the prime minister Tony Blair to Gordon Brown last week and "after ten years at the top, there is no denying that the Blair family could do with a well-earned holiday".

[Perhaps Opodo have already forgotten about the controversial and luxurious Blair holidays with Silvio Berlusconi, Cliff Richard and Robin Gibb?]

If this press release was meant to be funny, then it did the job. If not...oh dear.

Produced only to plug travel deals on its site, Opodo has recommended some holidays the Blairs might be interested in. Highlights include:

  • "Hobbies and pastimes have been the last thing on the premier's mind" during his ten years, so he might want to consider a cooking course in Tuscany, giving Cherie a "well-earned break from the kitchen". And selling flats.
  • The Blair "administration" was also concerned with third world poverty, so a "meaningful travel option" to Sri Lanka to volunteer might also tempt him. Perhaps it's too early for Make Poverty History cultural holidays?
Strange that there were no holidays recommended for the Middle East.

Kevin May, editor, Travolution

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Anonymous said...

Cutting. Poor T Blair.

Anonymous said...

What can one expect - there is no one left at Opodo to come up with anything good!

Travolution Blogger said...

Anonymous: that's not entirely fair. i would question whether every senior figure running the company are aware of every consumer-led PR bulletin.