Social networks - not quite right for travel?
UPDATE: Bainbridge has continued his musings on a new post.
Current social networks - such as MySpace, Facebook, WAYN - are not the place for promoting travel companies. Why? Because travellers fall into three categories:
- Pre purchase information - finding out more product information from people who have been there before.
- Post purchase, pre travelling - checking last minute changes (errata?).
- Post travel - photo / video uploading, getting back in contact with people you travelled with.
A fascinating post, although Bainbridge does have a social networking-type service being used by his own company, TourCMS, to plug at the end.
Worth a read...
Kevin May, editor, Travolution
3 comments:
Hi Kevin
Thanks for the post... Incidentally, TourCMS is not a social networking thingy - we are just reusing a service from Ning to power our community (we didn't build it ourselves).
This means that anyone can build their own social network - if they want....
Thanks. Alex
Alex: Yes, of course - line should read "Bainbridge does have a social networking-type service BEING USED BY his own company, TourCMS, to plug at the end".
Hi Great post!
I've done a little research to find some social network to promote my business but it's hard to find them.
I've found more useful some forums like tripadv, etc...but this is not a long term join.
Usually in Italy we say that travel user are "Mordi e fuggi" (Take and go).
It's difficult to find a social network on travel.
Best regards
Enrico
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