Tuesday, July 10, 2007

Poorly targeted PR puff #94

This has to be shared:

"Not every female outdoor adventurer likes to turn up for an assault on the local peak or white-water rapids equipped like a Marine, so rock, snow and mud specialists *********.com [altered to save embarrassment] are going pink - amongst other feminine colours.

"Women-only outdoor adventure watches from market leader Suunto are to be launched by *********.com, the UK's leading online adventure and extreme sports goods retailer."
Interestingly, when users click on said pink watch on the website, the next page cries "NO PRODUCT FOUND".


Kevin May, editor, Travolution


Anonymous said...

As the primary marketing contact for Suunto dealers...this is disturbing. Can you get back to me the details of this so I can do my best to fix the blunder?

Andrew Chek

Travolution Blogger said...

Andrew: Oh dear. Have emailed you the original email.

Anonymous said...

I know Andrew Chek... and you sir, are NO Andrew Chek.

Viva La Revolucion!