UK multiple FirstChoice is planning to relaunch its website in November this year, despite the company being just weeks away from a merger with TUI.
Dermot Blastland, FirstChoice managing director, told delegates as much during a session on "Scale vs Specialisation".
As well as the usual relaunch spiel, Blastland said the new site will be designed to cater for those still lacking the confidence with online booking of travel products.
If rumours are to be believed, practically every travel website in the land will have seen some kind of makeover by the end of the year - so what is so special about FirstChoice?
The fact that the company is forging ahead with plans to relaunch the site despite being on the verge of joining forces with Thomson - which, as readers will know, has a very strong online presence - indicates a number of things:
- FirstChoice is worried it will not get a green light for its merger. Possible, but unlikely.
- FirstChoice offline brand is strong and they don't want to lose it completely.
- FirstChoice online brand is strong for SEO and it would be suicidal to cut of traffic.
Kevin May, editor, Travolution
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