Thursday, May 17, 2007

Move aside...Silver Surfers are coming

Interesting press release knocking about today about how Silver Surfers are likely to be the largest single block of internet users in the very near future.

Hitwise has found that the 55+ group now account for 22% of UK visits to all categories of websites, ahead of 35 to 44 year olds, who command a 23.5% share.

It is actually the growth figure that is probably the most interesting. Up 54% on the same period - four weeks to 12 May - in 2005, up 46% on last year.

And, unsuprisingly, one of the key cateogories they are heading towards is travel - cruise especially.

In fact, cruise websites received almost half (48%) of their traffic from the over-55s in four weeks to 12 May.

Kevin May, editor, Travolution

2 comments:

Paul Goodison said...

And compare that to the BBC article here talking about how young women dominate the web, according to Neilsen / Net Ratings...

Travolution Blogger said...

Paul: exactly! we should be told...