Apparently 69% of UK online consumers are easily distracted when using the web - meaning we are now all to be known as Wilfers (What Was I looking For?).
Worse still for employers and close family and friends, we are spending two full days a month Wilfing about on the web.
The reason for this is that there is now such an abundance of content on the web that we are distracted from using it for its original purpose, like working or booking a holiday.
The research, put together by MoneySupermarket.com, owner of TravelSupermarket.com, in conjunction with YouGov, reckons once we hit the age of 55 we are less inclined to Wilf than the under 25s.
A "TV motivator and life coach" chap drafted in to issue some pearls of wisdom on the press release says:
"Set yourself a specific surfing goal and time limit to keep on track. Set pop-up blockers on your PC to save you being distracted.This post took two days to write...
"And when you’re buying things online, think about using online services that will trawl the net for you and allow you to get off the computer and on with your life.”
Kevin May, editor, Travolution
Technorati tags: WILF computer life coach