Saturday, April 14, 2007

Google suddenly has an awful lot of power

Google has snapped up DoubleClick, the ad and affiliate network, for a £1.6 billion.

Reports all over the web such as here and here suggest Microsoft and Yahoo! were also in the hunt for DoubleClick.

So the world's biggest search advertising provider has just teamed up with one of the world's biggest affiliate networks.

That is one hell of a squeeze on the online advertising market. Significant implications for the travel sector. I can think of at least one travel company that will now be putting almost 80% of its online marketing budget into Google's coffers.

Also puts Google's purchase of YouTube for £800 million (albeit with stock) into context.

Kevin May, editor, Travolution

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mlf said...

Sometimes you just have to put your hands up and admit Google have just taken the business/IT world by storm - again.

The YouTube deal was astonishing and grabbed headlines, but this is far more significant in terms of advertising and the web.

A huge deal. Well done Google.

Matthew Sanus said...

Yes, for a collection of techies they have actually got quite a lot of business acumen. :-)

Darren said...

Yes, business acumen, and tons of money! :)