Thursday, March 08, 2007

Travolution@ITBPhoCusWright--Google is a big fat failure

Google is doing an abysmal job of "building vibrant communities around search".

Well, that's the opinion of Paul English, co-founder and chief technology officer of meta search engine, who spoke at this morning's PhoCusWright conference at ITB.

Errm. Does he mean Google, as in Google, Google?

Can't be.

Apparently, this other company, also called Google, is not particularly good at building customer loyalty.

Well, that company should have borrowed more than just Google's name, because Google Google is pretty damn good at building customer loyalty.

And as far as "building vibrant communities around search" goes, well now, Google (the real Google) is also proving to be quite good at that.

One need only to look at how the search giant is gearing up to deliver smarter, more personalised search results to its subscriber base (eg gmail users).

I hope the real Google finds out who this other company is. After all, it's not very nice when people go around giving you a bad name.

Tricia Holly Davis, chief writer, Travolution

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