Apologising via YouTube

JetBlue, the US budget airline, has been having a few problems of late following a string of cancelled flights and a major backlash by passengers.

But while some CEOs would hide behind the scenes and let the press office take a battering from the media, David Neeleman, who also founded the company, has appeared on TV across America to answer questions but also taken the novel approach of posting a slightly toe-curling apology on YouTube.



Can anyone imagine the boss of a certain high-profile European low-cost airline doing the same? Thought not...

Kevin May, editor, Travolution