Tuesday, January 02, 2007

This is how you do glossy website intros

Imagine for a few moments that you have the development budget of one of the biggest hotels in the world and the people behind its new website say: “Come up with something very cool for the homepage.”

The MGM Grand in Las Vegas has relaunched its site and has produced an incredible intro that sits on the homepage.

Unusually for a travel-related website, the intro is actually not that intrusive [kick start it by clicking on ‘Enter Maximum Vegas’]. It is also a very smart way of using clean and fast online technology, and showcases the facilities and style of the hotel in an extremely attractive - okay, and very cool - way.

Ticks all the boxes for us here at Travolution, though I suspect accessibility, usability, and search engine gurus may throw their hands up in horror.

Hat tip to Mathieu, from the excellent Radaron.com blog, for flagging up the site.

Kevin May, editor, Travolution


Stephen Atkins said...

Very, very nice. Complete waste time of time of course but a funky addition to the site.

mlf said...

Not sure if I would be inspired to book a room after watching the video, but it is still a very impressive use of online 'space'.