Retire? Me? No fear...

Anyone who thought Lastminute.com co-founder Brent Hoberman was going to slip out of public life with just his Pension From Heaven, is sorely mistaken.

In what, on reflection, is actually a rather unsurprising move, Hoberman will become a non-executive director on the board of the Guardian Media Group, parent company behind The Guardian and The Observer newspapers, Smooth FM radio brands, and a string of UK local newspapers.

Clearly GMG is rather chuffed at landing such a high-profile name from the online world as it looks to transform itself from old to new media. Paul Myners, chairman of Guardian Media Group, said:

“Brent is widely acknowledged to be a true pioneer in online business. His experience and entrepreneurial flair will be of great benefit to GMG as we move into an exciting period of development for the Group.”

Hoberman is filling up his remaining spare time with board positions at WAYN.com and Viagogo as well as a governorship with the University of the Arts in London. Not forgetting his prestigious position as a member of the Travolution Executive Advisory Board.

[Incidentally, Martha Lane Fox, Hoberman's co-founder at Lastminute.com, has kept up her own profile recently by sitting in on a Channel 4 Television boardroom meeting into alleged racist abuse on its flagship reality show, Celebrity Big Brother]

Kevin May, editor, Travolution