BBC Breakfast tackles online travel

A report on BBC Breakfast News this morning highlighted the battle between high street travel agencies and their online counterparts over price.

Travel journalist Sankha Gura, who contacted Travolution yesterday to pick our brains ahead of his appearance on the programme, told viewers they should always look online before buying a holiday. [No videoclip available yet]

The reason for the sudden interest by the mainstream media is the publication today of an investigation by consumer watchdog Holiday Which? into the differences between brochure prices available in high street shops and the same holiday on the web.

[Which?, unsurprisingly, found significant differences between rack and online prices with the same companies - the Big Four in this case]

BBC Breakfast host Louise Minchen asked Gura what consumers should do if they do not have access to the internet.

"Buy a good pair of shoes for walking between agencies," he said.

Story in the Metro newspaper.

Kevin May, editor, Travolution