Splash the cash

Today – Monday 4 December – is apparently the biggest UK online shopping day of the year.

Research company IMRG estimates £180 million will be spent online today, more than double the usual daily average.

Illustrating the growing use of the internet outside of office hours and rise of broadband in the home, 38% of the sales will take place either before 9am or after 6pm.

However the peak shopping period will be between 1pm and 2pm today, as workers browse and eat.

In December overall there will be £3.55 billion spent online.

Happy Spend Day!

Kevin May, editor, Travolution