Secret hotels

Medhotels.com, part of the Lastminute.com empire, notes an interesting development in the concept of 'secret hotels'.

The site has reported a 30% increase in sales of accommodation in London through its Top Secret Hotels channel, where agents can book a room for a client but the name is withheld until the booking has been made.

The consumer is often getting a discount of 75% off the rack rate.

Medhotels says "detailed descriptions on the website" means users can get a good idea of a hotel's location and facilities.

More ammunition for those saying the web is commoditising hotels, and travel in general.

Kevin May, editor, Travolution