Monday, November 27, 2006

YouTube in - TV out

Another, if-proof-was-ever-needed, piece of research about the internet.

The BBC has today released a survey that reveals 43% of Britons who watch video on the web, at sites such as YouTube and Google Video, do so at the expense of traditional TV.

Of course the number of people that are regularly square eyeing themselves via their computer or laptop is just 9% of the total population, but the signs are there.

Travel HAS to seize upon this growing trend, for two reasons:

Grow your video content as quickly as possible - as consumers get used to watching video online they will more inclined to watch your own content.

Identify where consumers are watching video content and target them there.

A crude piece of analysis, but this paraphrasing what many in the industry are saying...

UPDATE: Excellent BBC section on Future of TV here

Kevin May, editor, Travolution

No comments: