Monday, November 13, 2006

Sirens at TripAdvisor

"Firefighting" is the term used by PRs when a highly critical story breaks in the media and all hell breaks loose.

So it appears TripAdvisor is in the throes of trying to fix the damage created by a rather damning article in the Sunday Times yesterday (12 Nov) about online review websites, including the immensely popular TripAdvisor.

The piece [here] revealed how some hotels and restaurants are posting fake reviews to the likes of TripAdvisor, Activehotels and Toptable.

A follow-up piece is expected on BBC Radio 2 this evening, where a TripAdvisor representative will be mounting a firm defence of the site.

Ironically, the article in the Sunday Times comes amid a flurry of activity on the travel section of its own website in recent months.

As announced in September, the site now has contextual advertising and a dedicated search engine so users can look for travel products and explore its vast database of professionally written product reviews and destination pieces.

Indeed, from December users will also be able to post reviews and "share personal experiences".

Kevin May, editor, Travolution


urquahart said...

What on earth are you implying, Mr May?!?

Matt said...

I'm intrigued by this development to be honest- but isnt it already a fairly widely acknowledged technique? To be fair exactly how effective can it be?

Kelly said...

Every major European city has unique and specific things about it that must be considered before looking for a hotel.
Checklist of hotel safety tips for choosing hotels in Europe:
* The layout of the City Centre. Helps you decide whether to stay in a hotel at the heart of the city or in other areas of the city. This is very useful when you choose Prague hotels, as you can additionally consider public transportation quality, which is very fast and good in Prague.
* The location of major city attractions. You want to stay in a hotel with easy access to the best attractions in the city.
* The price of staying in all hotels. You want a hotel accommodation that suits your budget and provides the best value for money.