Tuesday, November 28, 2006

Silvers splashing out

Research from the Royal Mail reveals there is much to look forward to once we all reach 55 – and also more opportunities for travel companies to target the Silver Surfers.

The Charmed Generation, as the organisation refers to the over-55s, take 37% more holidays a year than any other group.

In fact, they are the second fastest growing market for Round-the-World trips.

And, apparently, they spend around 14 hours a week surfing the web.

Kevin May, editor, Travolution

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